Hope you’re enjoying your Holiday Weekend!
I made a video this weekend, and I thought you might get some good ideas from it for your business. I use a video editing software called Camtasia, and it’s more expensive obviously than Jing or some of the free software programs out there. It costs $299, but I use it all the time so for me it’s been a great investment to make better videos.
I’m not promoting Camtasia to sell it so you won’t see a link other than go to www.techsmith.com to find out more about Camtasia and Jing. These are two screen capture software programs that can really help you make an effective video.
Screen capture videos basically capture what is on your screen (duh 🙂 ) but what’s cool about them is that you can do trainings, concept examples, and in this particular video I made, I used Powerpoint to give me a good outline to follow. It REALLY helped me drive home my point!
I was doing a review for a new wireless company that I’m really excited about, and I wanted people to know I’m not reviewing them with blind knowledge of the industry. In fact, I was in the cellular/wireless industry for almost 12 years. Please take a moment after reading this email, and pay attention to the process of delivering the information.
As you make your videos, and your blog posts, try using a method I use called HPITA. What is HPITA? It goes like this:
H = Headline Always use a compelling headline to draw the reader/viewer in. Put keywords in it, try some negative spins (it works), or try posing a question people may be curious about.
P = Problem – Identify a Problem. Early on you’re posing a problem or a current issue being discussed that people want answers to. You might establish some credibility that you are capable of addressing the issue as well.
I = Illustrate the Problem. Point it out in simple terms they can understand. Mine was wireless was/is a commodity product. All wireless companies have no new growth, only lateral.
T = Take Away. Give your views something they can “take away” from your video or blog post. What did they learn today? I then gave them a take away that prepaid wireless and Solavei are poised to do very well because of the growth of prepaid, data, and a shift to social commerce.
A = Call to Action This is your close or “next step”. Put a link, a picture with a link, or give them their “next step” in where you want them to go. Not putting a call to action on your content is a HUGE mistake. It’s like going into a sales call without asking for the business at some point. You don’t have to be cheesy, but tell your audience what you want them to do next!
Now what I’d like you to do “next” is to watch the video below! 🙂 I won’t lie that I love Solavei, but please understand I have almost 20 years of experience in the telecommunications/wireless industry. It’s a very good fit for me, but my point of sending you this video is to show you how you can do great videos using Powerpoint.
Writing an outline and doing a screen capture video does a couple of things for people. Some people don’t like to be on camera. With Powerpoints and screen captures you don’t have to be. You can edit out bad spots in the video, no problem.
The biggest advantage is writing an outline with images, graphs, etc will help you stay on task and make your videos “tight”. You won’t say UHHH as much (I do too much) but you will go through your video with a perceived greater knowledge of your subject matter. If you have a prewritten outline, you can get your thoughts together to make your presentation flow along an outline similar to HPITA. It works BIG TIME for conversions!
One last tip, if you want your video to have personality with YOU in it, no worries. Make a short 15-20 second clip in front of your Powerpoint video and allude to the information you’re about to give them. You can even tie one in at the end which I always recommend. Always always give a call to action for around 5 seconds at the end of your videos, or put a link at the end of your blog post!
Thats it for now, and I hope that helps! Now do me a huge favor and watch my video, if you like it, please “like” it on Youtube. (this helps your video rankings fyi) and increased views means guess what? More views in the future. More tips coming soon…Have a great Labor Day!