Can an Introductory Video Help You Get More Leads?
Will an introductory video help you get leads and better conversions on your website? I get the question all the time on how do you get more leads, and more sales more than anything other topic I discuss. When you dive a little deeper into their question, and take a look at their site, invariably they don’t have an introductory video or a promotional video of any kind on their website. Listen closely folks…if you want more leads and subsequently more sales, you MUST get a video of some kind in the forefront of your website! You will see immediate results in your conversions, and I’m going to show you how to make a pretty cool intro or promo video in todays article.
When I started I was the cheesiest guy ever in my introductory video, and I guess I’m still quite the cheeseball…BUT I have gotten better over time! 🙂 (small pat on the back there) That said, my style has never really changed and I hope my audience picks up on the fact I am who am I. They either like me or they don’t and either way its ok. You need to take away the notion in your introductory video that you have to be perfect, because in your introductory video or promo video, you simply need to be yourself.
People buy from people…fact! People buy from people they like…fact! Think about your competitors, and for you nice people out there that care about their customers and/or prospects, doesn’t it make sense for you to bring some personality to your website immediately? Think of all the sites of your competition, and notice that the majority of them don’t have a personal video of any kind that is easily accessible. I hear ALL THE TIME, “Dean, I feel like I already know you because I’ve watched so many of your videos”. THAT is the power of video my friends.
Camera Shy? Introductory Video Ideas for You Too
If you’re camera shy, that’s ok too, because we’re going to talk about how you can make cool animated videos as well that will deliver your message in a very professional way and you can simply do pictures along with a voice-over if you’d like. Either way, raise your hand and repeat after me…”I will make my introductory video within the next week so I can increase my conversions and leads” 🙂
Ok…let’s get started.
Youtube and Daily Motion are the two video sites where I get the most traffic so we have a goal to get our introductory video up on Youtube and embed that code within our website once it’s done. Youtube also has suggestions for great software that helps you make animated videos or tie multiple clips together that look VERY professional if you will take the small amount of time it takes to learn how to use them. Visit this Youtube Video Creator help page to check out their suggestions on video editing software. One of my favorites is also Animoto.com.
In these software programs, you can do some really cool editing like transitions, sound effects, add pictures and video clips to make your video interesting, and separate yourself from your competition. Watch my Introductory Video overview video just down below for things to consider when making your video.
Introductory Video Tips- Things to Consider
- How Do You Dress? Dress according to who you want to attract. Dress comfortably, but don’t alienate a broad audience by looking all ghangsta’d out. Use common sense, and you will attract people of like kind by your demeanor and dress.
- Raise Your Energy Level – Do some jumping jacks (no joke), say YES YES YES like Tony Robbins, think of happy thoughts of your kids, etc to get yourself in a good place. If you can’t don’t do your introductory video! People can tell if you have good energy or bad, so let a “smile” come through your eyes and body language if at all possible.
- Keep Your Introductory Video Short – Your introductory video or promotional video should be fairly short. 1-4 Minute Introductory Videos are commonplace, and highlights who you are as a person, or what your company does in a quick overview.
How Do You Prepare for an Introductory Video?
So you’re camera shy right now? If you own a company, or you have a personal brand you can use pictures, video clips of products or service examples, testimonials from customers or business partners, an animated explanation of your offering, and tie them all together to make a compelling introductory video. Let’s go out and make a quick introductory video and you can see how the process goes for a new website I am building. Lighting isn’t the best, but it works for now.
Components of an Introductory Video
- Open with a Problem, Question, Funny Quote, etc – Professional speakers will tell you to avoid be cliche and saying “Hi my name is” or “Gooood Morrrrninnn” Everyone does that. Be different, be professional, and get them thinking early, or get them “into you” early. Notice how I open most of my videos with a question? Try it…it works!
- Establish Yourself as an Expert – Notice how after about 20 seconds I DID say my name, and told about my background? Transition to yourself or your “story”, and then move into your offer, your content, your competitive edge, or lead them down to path to the next step…
- A Solid Call to Action – What is the “Next Step” for you audience? Where do you want them to go? Start your video with the end in mind. Always always end with a call to action, and where possible put a text call to action at the end of your video that stays up for 5-10 seconds. Notice the end of my videos will usually always have that now that I know I’m supposed to do! It makes a huge difference in leads and sales.
So I hope this helps you clarify what a well-done, planned introductory video can do for you and your business. If you like this article and these videos please share them with your contacts. Also, please leave a comment for me if you got some value from this post. I always like hearing from my visitors and friends, and would love to have some feedback. Make it a great week and make yourself a great intro video! Take care