Best Online Video Marketing Tools
Looking for the best online video marketing tools? I wanted to make a page that would help eliminate a tedious search for online video marketing tools to use on popular video hosting sites such as Youtube, Vimeo or Daily Motion that will help you get your video content noticed more often and convert more sales online. Online video marketing is where all smart internet marketers are focusing their efforts to increase traffic, leads and of course drive sales by marketing with video.
They are using video today to increase their profits, and this article will show you exactly what they use to make cool, animated videos, get better audience retention, get more views, more subscribers, more traffic to their sites…you get the point. If our goal is to make money online or inspire our audience, why create videos if they aren’t going to get the intended result? Video marketing software and tools make the “slight edge” difference in getting your message effectively delivered.
Online video marketing has completely changed my business. Though I’m not the best by any means, I want to share with you the tools I’ve used to grow to over 2,000 Youtube subscribers, thousands of views per month, and to the point where I sell something everyday without ever speaking to the buyer. When I started however, I was pretty awful at video editing as you can see in one of my first videos here. Then I started using animation, calls to action, annotations, better descriptions and well…I just got better at it as I started using video tools as you can see on one of my newest videos here.
I have a lot of training for online video marketing that you can check out on this site, and I’m making more all the time so subscribe here to get the updates. Let’s get started.
Best Online Video Marketing Tools – Best Cameras and Tripods to Use
You’re going to need a camera and tripod obviously to capture nice videos, and there are plenty of options to choose from depending on your budget. My best advice is not to go crazy at first buying the most expensive camera you can afford, because it can be total overkill and a huge learning curve to figuring out how to use it. Start small and once you figure out what your basic equipment may not have that you want, and then upgrade to what works best for you. Here are some features to consider when choosing a good camera to use:
- Resolution – 8 Megapixel or more for still pictures, and 720P or higher for HD Video. 1080P is optimum though 720 is still nice.
- External Microphone Option – This is my best recommendation is find one that does have this option. The ability to plug in a better quality mic makes a huge difference in the quality of your online marketing videos. An extended mic option gives better range and can cut out excessive wind noise as well.
- Memory – 16GB isn’t much when it comes to capturing HD video, so an optional SD card comes in handy.
- Battery Life – Not a deal breaker, but having extra batteries can be a life saver.
- Portability & Ruggedness – What is your application of your camera? Travel a lot or around water? Need action videos? Waterproof cameras are helpful and I have one I use often.
- Zoom Capability – Capturing a professional shoot is different than capturing a video training tutorial obviously, and zoom capability is critical. If you’re doing more professional shoots, consult with someone at a camera shop or even Best Buy to get a feel for the type of camera that will work best.
- Lighting – Do you need a flash or shoot often is dimly lit areas?
My camera suggestions for capturing video for online video marketing is as follows:
- Your SmartPhone – SmartPhones these days have better resolution today than a $1000 camera did 10 years ago. However, I would suggest going with a smartphone that has at least 8 MP resolution or better. The iPhones have that of course, and most new Android phones do as well. I love my Google Nexus phone because it has lens blur, panorama picture taking ability, HD Video, Photo Sphere (360 Pics…very cool) and great for virtual tours for realtors. You’ll need a cell phone tripod to hold your cell phone and they aren’t available in stores. Check out the Neewer handheld tripod for $5.99 or the Duragadget Tripod with Extended Legs for $15 for two great options.
- Digital Camera – Like the smart phone you probably already own one of these. Most tripods will work for these, but this is an inexpensive option to get started with online video marketing. The mics aren’t great, but if a new camera isn’t in the budget this will work fine for HD video recording.
- Handheld Cameras – There are many options here but a couple of key features to consider: Make sure it has 5MP resolution minimum for still pictures, 1080p video capability is optimum but 720p is still good. Microphone quality on handhelds is limited on these but the option for an extended microphone (wind noise, distance from camera, better sound quality) is a great feature worth considering. Memory is critical when it comes to shooting video so make sure it has the option for an SD card of at least 16GB. Battery life is another important feature to look at and whether or not you can purchase additional batteries. I use the Kodak Zi8 because it has great features and an external mic, but Kodak Zi12 is newer, has an external mic option and takes better pictures.
- Action Cameras – The GoPro Camera has revolutionized the way we take videos. People use them on skateboards, skiing, sky diving, scuba diving and they deliver amazing results. Another great option is a chest harness for your cell phone from Miveu. Very cool and way less than a new GoPro camera. I use the Kodak Zi3 personally, but the GE DV1 Waterproof Camera shoots 1080P and waterproof to 5 meters looks like a great option for $54.99.
- Camcorders – Camcorders are great if you’re doing a lot of personal tutorials or getting other people in the video because you can see yourself on the LCD screen. Nothing like making a video and having your head cut off…Trust me! I personally like Canon models because even their inexpensive cameras have extended microphone connections available. Audio quality is a bigger deal than you think, so make sure you can use a good microphone in the future if not now. One amazing option is the Canon VIXIA Mini X for $399 on Amazon. Amazing camera that is compact, stereo mic included with optional external, 12MP, fish eye lens for wide angle shots and easy to transport. Another good entry level camera is the Canon R40 for $239. It has 53X Zoom, external mic & headphone ports, 3.0 LCD Screen, 8GB internal memory and SD card storage. You can spend thousands of dollars on cameras, but for my purposes a camera that shoots HD with an optional external mic works perfectly.
Online Video Marketing Tools – Best Microphones to Use with Video Recorders
I kept mentioning external mics earlier because I got to see personally what a huge difference they make. External mics can be inexpensive such as a lapel, but if you’re doing podcasts or decent video shoots with multiple people it can really help the quality of the audio. Flat monotone microphones just don’t sound the same as a decent mic you can buy for under a $100 for example. One more sale or one more subscriber because you sounded a tad better is worth it in my opinion.
- Lapel Mics – You can get these in a wireless option or a long wired option like I use in the Audio Technica Lavalier Mic for around $30. Sony makes a wireless unit as well that works for camcorders. One great thing about lapel mics is the ability to use a wind reduction sponge over the microphone. It really helps when you’re out in the elements. RODE also has made a SmartLav+ Microphone that works with your cell phone and can act as a “wireless mic” if you want an affordable alternative to a wireless microphone system. Check the reviews on Amazon to get exactly what you’re looking for depending on whether you need two mics, distance, stereo etc.
- USB External Microphones – These are great for Podcasts or when you’re on your computer doing screen shares. I use the Yeti Microphone from Blue and it is absolutely amazing for around $100! Blue makes other microphones such as the Snowball for around $40 but either of these are much better than the microphones in your computer. They make a huge difference in sound quality.
- Shotgun External Microphones – Shotgun microphones offer you the ability to have a longer cord or a better range of audio because it focuses on the direction of the speaker. The Rode VideoMic is the leader in this space in my opinion, but Audio Technica makes some good options as well. Most inexpensive mics are omni-directional so they pick up all the noise around you which can diminish your audio quality.
Online Video Marketing Tools – Best Video Editing Software Programs
I wrote on article recently on the best video editing software programs available recently worth reading, but video editing is extremely important. The problem though for amateur videographers like me is how easy are they to use? If you’re anything like me, learning how to use a new software program can waste so much time you won’t feel like doing any editing if it’s too difficult. All of the video editing programs I’m going to mention are super simple to use and will really help with your video marketing efforts.
- Animated Video Software – The number one animated video software (heck, it’s the most useful program I’ve ever used) is VideoMaker FX. Go buy it now! It’s that good and for $67 one time it’s ridiculous not to have it in your arsenal of online video marketing tools. It’s super easy to use, has plenty of audio soundtracks available, you can enter shorter video clips in it, and it’s just the biggest no-brainer on this page of video marketing tools. I also recommend Animoto for making quick videos with short clips, and still frame pictures with music backgrounds with text, intros and outros. It’s great for Realtors or it you’re wanting to make a quick commercial for a business. Easy Sketch Pro is nice for sketch videos, but the learning curve is much great than Video Maker FX.
- Video Editing or Screen Capture Software – I use Camtasia from TechSmith for my editing. Since I purchased it for $299 I’m going to keep it, but it’s not really that great for the money. Techsmith does have Jing which I use all the time for capturing screenshots and it’s free for video screenshares as well. It’s not an editor, and you’re going to need one if you’re serious about online video marketing. I’d recommend Pinnacle Studio 17,5 Video Software for $59-129 or Cyberlink Power Director 12 Video Editing Software is great for only $74. For Mac Users iMovie is very nice from what I hear and Youtube has free software at http://youtube.com.create though it’s very limited. You’re going to make mistakes, and a video editor is an essential tool you’re going to need. Consider whether you will use a green screen or need the croma key removal feature with your software. Photoshop is nice obviously, but I’ve never found it easy to work with personally.
Online Video Marketing Tools – Best Tripods or Camera Holders to Use
Believe it or not, tripods will make a big difference in your frustration level of shooting videos. It’s a nightmare trying to get one travel or have it hold your camera the way it’s supposed to sometimes! Make sure it’s decent quality (hint: don’t get one at Walmart) that has screw down settings or hinges that tighten down for proper height or angles securely.
- Portable & Flexible Tripods – When you travel you obviously can’t carry around a 60″ tripod so you’ll need a smaller tripod you can pack away in a small place. I have a Joby Gorilla Flexible tripod for $19 I use that I throw in my briefcase on trips I can pull out anytime.
- Folding or Retractable Tripods – I bought the Manfrotto Compact Tripod for around $49 and love it. It’s great quality, compact and works perfectly. There are larger ones available, but consider your needs and buy accordingly. Get a decent one though. You’ll be glad you passed on the Walmart brands.
- Monopods – Sometimes you may need to walk around and you’re the only one there. If so, the Dolica Monopod for $19 is great for extending your camera away from you so you don’t cut your head off and it helps smooth out the video.
- SteadiCam Holders – These things are freakin cool! Sometimes when you’re taking action videos or walking the videos can look so shaky it makes you nautious. The Steadicam from Tiffen is a higher end version of a holder that counterbalances camera roll, but the Opteka SteadyVid EX works great too for only $50
Best Online Video Marketing Tools – Video Submission Software Sites
Submitting your videos to multiple sites, while extremely important, is also very time consuming. Submitting to Youtube, Vimeo, Daily Motion, Facebook, Veoh individually can take a lot of time and frankly you won’t do it. Youtube is the king of video sites for sure, but the others get a lot of traffic too. Video submission software can help distribute and syndicate your videos to multiple sites at one time, with one click.
- Traffic Geyser – Traffic Geyser has been the leader here for a long time and submits to around 20 video sites and creates back links to those videos which helps with ranking considerably.
- Magic Submitter – Magic Submitter is a very powerful program that submits to a approx 2,000 sites if you want it to, but be careful with doing that not to create spammy links. You can rotate the links you use with Magic Submitter, but also use it to create somewhat “naturally” submitted back links within their video submission software.
- OneLoad –
Best Online Video Marketing Tools – Lighting, Green Screens & Miscellaneous Tools to Use
I would say lighting is one of the bigger issues I face when creating videos. When I’m on my back porch or if there isn’t good lighting behind me I either get shadows in my video or you can’t see my face. The other is being able to put images on the videos that tell a story or use backgrounds by using a green screen which can really make your videos pop.
- Lighting Kits – Again, depending on the professionalism you’re trying to achieve lighting plays a key issue. Ephoto makes a Photography Studio kit with a green screen for around $189, but you can find decent lighting options for home use for $50-60. It will come in handy from time to time especially if you’re going to shoot small commercials for businesses as a consultant. I use the Neewer rechargeable battery operated light that is awesome and portable to take wherever I go.
- Green Screens – There are many options here, but having your green screen flat without wrinkles helps a lot. If you need to carry one with you, the FotoDiox Collapsible 5 x 7 green screen is pretty nice. It has a frame that helps it from getting wrinkled which is hard to get out of the video.
- Custom Thumbnails – This may not seem like a big deal, but ugly thumbnails will hurt your results on Youtube especially. Ever seen one where it’s just a bad thumbnail and there’s no way you’d open it just because it looks bad? A custom thumbnail can really help your views, especially if you put images inside the thumbnail that portray what your video is about. Check out TubeSlicer for custom thumbnails for $37 which is a great deal, and ClippingMagic.com for $2.99 a month, for a simple way to remove backgrounds for even better effects.
I hope this list of online video marketing tools will help you in your planning of getting started using videos to market your business on Youtube, Vimeo or on your Social Media pages. Video is powerful, and will increase your conversions or sales by 200% or more over just plain text. Having a Youtube video in your articles will increase your odds of getting on the front page of Google by as much as 53% as well. Google Loves video and so does your audience.
Feel free to comment if you have any suggestions to add or if you enjoyed this article. Share it with someone else you think might need help with online video marketing as well. I appreciate you stopping by my site and I wish you all the best marketing your business successfully. Make it a great day!