Solavei Marketplace is the next phase that Solavei is rolling out to its members later this summer, and officially launch in September of 2013. Solavei Marketplace is a loyalty card program that will allow its members to receive 2-15% discounts from participating national retailers as well as additional compensation through Solavei’s social commerce model.
Since Solavei launched in the fall of 2012, they have added over 200,000 members with one product offering…Mobile Phone Service. At $49 for Unlimited Talk, Text and 4G Data for Solavei’s monthly service plan and a high retention rate, you can see why industry analysts are intrigued by what Solavei is accomplishing in just a few short months since their launch September 2012.
Solavei Marketplace = Social Commerce
Solavei Marketplace will significantly add to the bottom line of Solavei, and bring their Social Commerce model to full light. To date, many people have viewed Solavei Wireless as “another” MVNO or phone company. Solavei has introduced the first social commerce model in the US which is designed to make commerce less expensive for consumers. Instead of paying millions of dollars in advertising, Solavei pays its members to market goods and services people use everyday. Through simple referrals, Solavei’s members have earned over $12 million in commissions in a short period of time.
Solavei Marketplace Evolution
Solavei Retail was the original name for Solavei Marketplace, but I think “Marketplace” is a great analogy for this new offering.
Solavei CEO Ryan Wuerch recently announced that Solavei has inked a deal with credit card transaction company First Data to power its Solavei Marketplace service, and that a wide range of retailers including Ace Hardware, Walmart, Sams Club, Starbucks, JCPenney, Burger King, Best Buy, Walgreens, Outback Steakhouse, Kmart and many more have already agreed to participate.
Solavei already uses Solavei-branded Visa debit cards to pay membership commissions. Solavei also plans to add a coupon and loyalty layer into those Solavei-branded debit cards utilizing “Card-linking” through First Data. The program will give 2-15 percent cash back to members who spend money with participating retailers using the Solavei debit card. Retailers will pay to participate in Solavei’s Marketplace and Wuerch said that 50 percent of those payments will be distributed into users’ networks (meaning, to users and the other customers they have signed up to Solavei).
Solavei Marketplace vs Groupon
Solavei members will be able to view participating retailers and specific discounts on Solavei’s Marketplace service similar to how Groupon users can view discounts and coupons. The Solavei Marketplace offering will be tied into Solavei’s existing online customer service system. Since the Marketplace service will be tied directly to Solavei’s mobile service, users will receive text alerts on their phones when they spend money at participating retailers informing them of the discounts they have obtained through the Marketplace service.
“This is so much stronger than a Groupon,” Wuerch noted, adding that Solavei customers will be able to sign on smaller, local retailers to the Marketplace service themselves. “It’s so much more than a mobile phone.”
Solavei Marketplace represents the next major phase of growth for Solavei. Wuerch likens Solavei to Amazon. Wuerch explained that Jeff Bezos launched Amazon as an online distribution company that initially focused on selling books. Similarly, Wuerch said Solavei launched initially selling mobile service, but will over time expand into a variety of new markets and services with the goal of saving its members money.
Solavei Marketplace Local Merchant Aquisition & Loyalty Programs
Solavei Marketplace has similarities to other affiliate programs we’ve seen before, and will be similar as well to Groupon and Living Social Coupon type offers. However, the ability to add local merchants to the Marketplace is the component I’m most excited about. Small businesses today are constantly searching for ways to increase revenues, and Solavei Marketplace will help them do just that.
Creating loyalty programs or exposing a small business offering on a national scale can be difficult and expensive to do. Solavei Marketplace will give ALL its merchants complete control of their offers or discounts, as well as help grow their existing membership base. It’s a Win, Win, Win situation. The merchant wins by getting more business, Solavei wins by increasing its revenues, and the Solavei members win because they not only save money on normal transactions, but they also receive commissions when all of these transactions take place.
Solavei Marketplace Rollout Plans – Next Steps?
If you’ve been on the fence looking at Solavei wondering whether or not it’s real, I hope by now you realize Solavei is in fact not only real, but here to stay. It’s still in it’s infancy, and still just in the US. (Global plans are forthcoming) If you own a small business, contact us to get your business enrolled when Solavei Marketplace becomes available in July.
Once you’ve joined Solavei as a Social Member, you will want to get to Social Partner asap so that you can enroll local merchants to the Solavei Marketplace starting July 19, 2013. Social Partner is the first rank advance for Solavei, and easy to accomplish with some effort.
Here are the Important Solavei Marketplace dates to prepare for its launch:
- Join Solavei Now!
- Become Social Partner by July 19, 2013 to Enroll Local Merchants
- Beta Test Begins August 19, 2013
- Official Solavei Marketplace Launch is September 21, 2013 on its 1 yr Anniversary
So Join Solavei today or visit SocialCommerceBlueprint.com to learn more about Solavei, and how to build your own successful Solavei business. Feel Free to leave a comment below if you have any questions, and share it with your network if you think the Solavei Marketplace can help them in their small business!
Sidenote: Solavei has been successful in luring customers away from some of the major wireless carriers. Specifically, 78 percent percent of Solavei’s customers are new to T-Mobile’s network, meaning that they were previously customers of Verizon Wireless (NYSE:VZ), AT&T Mobility (NYSE:T) or another T-Mobile rival and churned onto Solavei’s service.