How Important is Keyword Research and Analysis?
So really, how important is keyword research and analysis and who has the best keyword research and analysis tool? Is Google Keyword tool the best keyword research and analysis tool because it’s a free keyword tool? Today I’m going to explain why not doing keyword research and analysis will cost you an immense amount of traffic, leads and sales IF you don’t pay close attention to it on the front end of creating your content.
What is Keyword Research and Analysis Exactly?
WHAT is a Keyword? A keyword is any word or short phrase that describes a website topic or page. – The more a keyword is used by searchers and websites the more attraction power it has. Keyword Tool – DOES IT HELP? If you want your website to attract searchers, you need to use strong keywords in your website titles and website text . These brief words should realistically identify and describe your site. HOW does Keyword Tool Work? Type in a word or phrase, or website name. Tool will show you a list of similar keywords with a count of how often each word is searched. The competiton column shows words advertisers think have most value.
Is Keyword Research and Analysis Fun and Exciting?
If you’re anything like me you enjoy writing about a topic you’re pretty comfortable with, but if I’m being honest, I don’t really enjoy keyword research and analysis of my competition that much. My wife is a writer as well, and when I talk to her about the importance of keywords if she wants her content to rank she tells me flat out that keyword research and/or SEO takes the fun out of writing. For her writing style and her goals, she has a valid point, and she could care less because it’s not about money for her. Writing is an outlet for her, and she has gained followers over time that enjoy her style.
Keyword Research and Analysis – Why I Do It and Why You Should Too
As for me, I have a personal goal to help people avoid scams on the internet such as Empower Network or overpriced training as well as a financial goal by providing good information and selling affiliate programs. That said, the more eyeballs I have on my content the better. If I feel I can help people, and I am rewarded by doing so, it only makes sense that ranking my content is a win win for my audience as well as myself financially if they purchase something I’m offering. For the past few years I’ve been fairly consistent with adding valuable content to my blog, understood quite a bit about SEO and video and mainly focused my efforts there. One thing I usually did as well was write a short blog post to go along with a video, and I always noticed that my traffic would spike if I remained consistent. A few months ago however, there was a pretty colossal shift in how Google is ranking content. Social signal (shares and likes) is more important than ever, but new, fresh content is being rewarded now over older more established sites with back links etc. My traffic took a nosedive from having several hundred visitors a day to less than 100, so it had my head scratching over what to do to get my traffic back up.
Keyword Research and Brute Force SEO
A couple of months ago I read an article from Kyle over at Wealthy Affiliate about keyword research and analysis and “Brute force SEO” that changed my thought process on writing forevermore. It reminded me how important keyword research really was for ranking relevant content on Google, Bing or other search engines.
SEO and Keyword Research Analysis is Work but it’s Free!
Let’s explain keyword research like this. Most people start a website and the first thing they do is try to write articles on VERY broad search terms such as “internet marketing”, “SEO”, “Prepaid Rate Plans”, “attorney”, “real estate in New York”, etc. It’s going to be next to impossible to rank for that content…period! My suggestion is don’t even try. What Kyle mentioned in his Brute Force SEO article is that if you focus on long tail keywords with decent search volume, and few competing pages, you’ll have a better chance of ranking your content on the front page of Google. Instead of hitting the home run and get thousands of views on one article, write 30 articles in a couple of months that get 5-10 views a day, or in one of his students cases, 500-1000 views a day. Think that would change your success results online? The Problem with Google Keyword Research Tool I’ve used the Google Keyword Research Tool for a long time along with Ad Words to see what kind of competition is out there. I’ve also used Google Ad Words Traffic Estimator to see where ranking my keywords would equate to traffic if I ranked on page 1 of Google, and other tools. The problem with Google Keyword Research tool or the traffic estimator, and most of the best keyword research tools was that the information I received wasn’t helpful enough. If there is competition on a keyword, how much is there? If I get ranked on page one of Google, how much traffic on a long tail keyword would I get? What keyword variations are there that are relevant to the article I want to write? Google Keyword Research tool doesn’t really give me enough information if I’m serious about ranking consistently in the search engines if I’m writing quality engaging content. Google Keyword Reseach Tool vs Jaaxy Keyword Research Tool I’ve been a member of Wealthy Affiliate now for several months and I’m blown away by what they offer even for people that are getting traffic like myself. I used their free keyword research tool they offer for the premium membership and it was great, but I decided to see if the Jaaxy Keyword Tool was better. Holy Smokes! The Jaaxy Keyword Research Tool vs the Google Keyword Research Tool is simply no comparison. You get 30 free searches once you set up your free trial account, but is it ever worth checking out to see the difference. Here are the Main Differences on the Jaaxy Keyword Research vs Google Keyword Research
- Traffic Estimator – Get Accurate search term results and how much traffic you can expect by ranking on Page 1 of Google.
- QSR – Quoted Search Results – # of competing web pages under EXACT term in Google. Less than 400 results means that there is a very good chance new content can get listed on the first page in Google under this keyword.
- Keyword Quality Indicator – Green is Good, Orange is “OK” and Red is Poor
- SEO Power – A score based on traffic, QSR, and competition (scale of 1-100, higher = better).
- Site Rank – Find Out Where You Rank Right Now on Your Keywords
- Competition – Find Out Where Your Competition Ranks
- Domains Relevancy – Domains with your keywords help. Make no mistake. Jaaxy Keyword Tool helps your find domains in your niche if you’re still looking.
- Affiliate Programs – Would it be helpful to find affiliate programs surrounding articles with your keywords in them? Jaaxy keyword tool does that too!
- Brainstorming Keywords – What keywords are trending right now? How much traffic do they get with how much competition? Kyle wrote an article on Steve Jobs and his quotes (on a marketing niche blog) that still gets ranked today and tons of traffic.
So as you can see Jaaxy Keyword tool blows the Google Keyword research tool away when it comes to what you can actually do with it. It’s the best I’ve seen on the market so far with user friendly information reporting that actually makes sense. Keyword Research and Analysis Tools Conclusion So I think by now you can see how important keyword research and analysis is and how it can help position your website to rank
over time on long tail keywords IF done properly with keywords you can do well with. The Google Keyword research tool is free vs the Jaaxy keyword research tools “costs” a little each month. “Costs” is a relative termbecause if a tool, or an advertising platform for example, makes you money because you use them it really will never cost you anything. This is one of those tools, if you’re serious about marketing online, that is a must have in your internet marketing toolbox. The included keyword tool at Wealthy Affiliate is better than the Google Keyword tool as well, but Jaaxy is on a completely different level. Let me know if you have any questions about keyword research and analysis or the Jaaxy Keyword Tool and I’ll be glad to help if I can. Choose to make it a great week! Dean