Whether you’re selling a product, a service, or yourself, you can’t afford not to take advantage the best, most direct and cost-effective marketing avenues available. When it comes to using the unique opportunities for exposure provided by email, Video Email offers an uattractive innovation for growing your brand.
Communciation is an essential and vital component of any business, and email is the most familiar, efficient, and dependable communication channel of the Digital Media Age, a tool used by virutally everyone with an Internet connection, regardless of age or background. According to a report by the Direct Marketing Assoication, it also one of the most profitable, offering a return on investment of $42.63 – twice the ROI of the next most profitable channel, search advertising.
While new social-media platforms and other online commication avenues continue to appear, email marketing remains the top area of invest growth among business leaders and marketers, ahead of social media and search.
- 1.4 Billion people use email – more than the popluation of China, or of America and the European Union combined. (Email Marketing Reports, 2009)
- 58% of consumers check their email immediately after going online. (ExactTarger, “Email X-Factor Study”, 2010)
- Email is the most popular Internet activity for users over the age of 64 (Pew Internet and American Life Project, 2009)
- US Internet users engage with 11.8 Brands via email, compared to 9.4 via Facebook and 7.9 via Twitter. (ExactTarger, “Subscribers, Fans and Followers: The Social Profile”, 2010
- 68% of respondents to a recent survey said they have made purchases online as a result of receiving email (DoubleClick)
- 70% said a discount or coupon received via email was the number one motivating factor in making an immediate purchase. (DoubleClick)
- 78% of customers said they would “look forward” to any email from a frequented business. (AOL Survey)
- 66% said emails generated in an existing business relationship formed the basis for the best customer service (AOL Survey)
- And remember, it’s cheaper and easier to sell to an existing customer than to a new one, and repeat customers consistently spend more money, providing referrals at the same time. (Bain & Co)
- Video emails inspire a response with 48 hours 80% of the time. (Jupiter Research)
- Video email marketing offers a return 290% higher than traditional direct mail. (Gartner Research)