I recently read an Ebook from www.mentoringforfree.org and I have to say it was one of the best books on Network Marketing that I have ever read. The reason why is it breaks down how to truly build a network marketing business, signs to look for when looking for the right opportunity, compensation plans (which ones work), and much more. One particular part of the book I really liked was the information on “colors” or Personality Types, and I took a portion of the book out and posted here because I think its must have information. To get the entire book for free (and no I’m not an affiliate), sign up for his newsletter at www.mentoringforfree.org. Its THAT good!
Whether you are in network marketing, or any type of business, this Ebook will help you “crack the code” of how to not only sponsor more distributors, but keep them in the game. I know of no other subject that when used correctly can have such a positive impact on your life and your business. This stuff works!
People fall asleep when you say “phlegmatic, sanguine, melancholy and choleric”. But they understand colors. And you can easily learn to color your way to the top. You can get the full training CD at: http://big.colortosuccess.com
Following is a brief synopsis of our training:
Yellows make up 35% of the population. They are nurses, schoolteachers, UN workers … the nurturers. They give from the heart. They don’t have time for themselves, because they give to everybody. Yellows have built some of the largest organizations in network marketing …WHEN they have the belief they can do it.
How To Sponsor A Yellow
To color your way to the top, you need to learn to be a chameleon. Yellows don’t want to be sold. They don’t like pushy, aggressive salespeople. When you talk with a Yellow, become a Yellow. Slow the pace. Contain your excitement.
Lower the volume. Yellows see excitement as hype, you trying to sell them. Don’t tell a Yellow about making $10,000 a month, because they’ll turn right off. Instead, visit with them. Skip the business. Talk about their family, their kids,
their vacation. Yellows cannot work in stair step breakaway-type compensation plans. They have to be in a plan where you can put people under people and people underpeople. They’re best in any kind of “infinity” plan that pays them to work deep, deep, deep.
They’ll never be happy in a unilevel or a stair step breakaway plan where you put 5 people on your front line, until you hit a certain volume amount, then you put another 5 people on your front line, etc. Success in this plan requires all your time spent on massive first level recruiting. This doesn’t work for Yellows.
MLM industry stats show the average network marketer only ever sponsors 2.7 people. So if your Yellow sponsors 3 people … if they have to go 5 wide, then they haven’t done anything. But at 2 wide, then they can put 1 of their 3 underneath somebody. And other average people can sponsor 3. Now you’ve got some spillover. And then here and there you get a serious business-builder who sponsors 8 or 10 people a month, and you get more spillover. When more people work together, you get more synergy. So THAT compensation plan works great with the Yellows.
BLUE’s “just wanna have fun.” They’re 15% of the population. They’re always in a sales business of some kind. They jump from program to program to program, looking for fun. These are the planet’s most creative people. A Blue sees the big picture instantly. They don’t need or want all the details. Blues can eat an elephant, but not at one meal.
How To Sponsor A Blue
They’re same as the Yellows as far as the comp plan. In the same comp plan, they can go deep, to create massive spillover and a lot of stuff happening quickly for them. That gets them excited, and they’ll stay in the business. With a Blue, talk excited, get excited. Talk about going scuba diving, sky diving, having fun, fun, fun. That’s what they want. “Hey, when you meet me at the airport, I’ll be wearing a Hawaiian shirt. You’ll know me. I’ll have a big, funny hat on.” That’s what they want to talk about. They’ll talk about vacations & family, but most of all they want to talk about fun things to do.
Greens are 35% of the population. They’re the analytical people. They analyze it to death. They’ve missed millions of dollars in opportunities because they analyzed it too long. Greens can take Blue’s idea to the next level. They work well in any type of complicated compensation plan. They like to figure out the Super Star Space Commander bonus that’s paid out on the 3rd, 9th, & 12th levels, every other full moon.
How To Sponsor A Green
Greens believe they’re the smartest people on the planet. With a Green … in 2-3 minutes, you’ll know you have a Green. They want ALL the details. You are NOT going to sell them. Don’t even try. They have to sell themselves. They’ll go to the web site, they’ll listen to the conference call. Then they’ll go to the next website and the next link. If you have 27 links on your website, they’ll go to every one. They’ll read all the testimonials, all the articles, etc. Enunciate all your words correctly for a Green. Don’t speak too fast. Don’t speak too slow. Be upfront. Give them all the information. Answer all their questions. Give them more websites to go to. If you call in the meantime to answer questions, they’ll be abrupt. They see that as you being pushy. Let Greens analyze the information at THEIR pace. In a week or 2 or 3, they’ll call back for more information or ready to start. They’ve sold themselves; decided this is the perfect business. Greens want to feed a Blue the elephant in one meal. And that’s the way the Green will build the business.
Reds are 15% of the population. They are money-motivated, money-focused. Don’t bother talking to them about your family or your vacation. They don’t care. They know if you get married, you’re supposed to have kids. If you have kids,
you’re supposed to go on vacation. End of story. Don’t want to talk about it.
How To Sponsor A Red
They want to talk about the money, the money, the money. Reds do well in a stair step breakaway compensation plan, because they think network marketing is a sales business. For them, it’s sell, sell, sell. In a stair step plan, they can put 5 people on their front line. If only one produces, they never go back and put somebody underneath them. They’re just looking for producers, somebody who will build, build, build. The Red knows that once that first productive person in the first group of 5 hits $50,001 volume, they’ll then break away. And the Red’s override drops from 15% to 5%, because the other 10% goes to the person who built it. That’s fine for the Red, because they understand their job is to find another Red
and keep getting those 5% retentions. For them, it’s a sales business. Reds are the corporate CEOs, the “get-the-job-done” people, the ones everyone in network marketing is looking for. But it’s a fallacy. Reds are just 15% of the population, and they are absolutely not coachable. They have the biggest egos. They order people around. It works in corporate America, but not in network marketing. When a Red demands that people get on conference calls, he drives his people away.
On the other hand, Reds are well-connected. You want to sponsor Reds because they’ll put you in contact with powerful people. They know business owners, governors, leaders, etc. So target Reds. But don’t dare think you’re going to coach them or mentor them or tell them what to do, because it’s NOT going to happen. Let them do it themselves. You really have no choice, anyway. But network marketing is NOT a sales business. It’s a teaching and mentoring business.
That’s what I learned early from Tom “Big Al” Schreiter. When you find people massively successful in a stair step breakaway type comp plan, they are the Reds, the salespeople. But with that type plan, retention is very low. If they recruit 100 people in a year, they’ve got just a handful left by the end of the year. But with a Yellow, if they get 100 people in the business, they’ll teach & mentor. They’ll work down deep in the organization and they may have 60 or 70 still active after a year.
Saddam Hussein Meets Dr. Phil
Everyone is a blend of colors, showing different personality traits at different times. Now I’ve never met Saddam Hussein, but from what I’ve seen, he seems a pretty “hard sell” guy to me. Very red. And lesser amounts of analytical, funloving
& caring for people. Wouldn’t you agree?
My guess would be 75% Red, 12% Green, 8% Blue, 5% Yellow.
So what would happen if Saddam met, say … Dr. Phil?
My guess on Dr. Phil is maybe 40% Yellow, 25% Red, 25% Blue, and 10% Green. THAT meeting might make the News at 11.
What’s the point?
Well, as you meet and LISTEN to people, get in the habit of spotting the different colors in their personalities. Use the clues we talked about. Use the “colors” technique every day. Make it second nature. I guarantee you’ll be very glad you
Opportunity Has VERY Long Legs
Another observation here is that 85% of the population (Blues, Greens & Yellows) either work best or work very well with network marketing compensation plans that pay down deep or to infinity. Reds (15%) are much better with
unilevel (unlimited width) plans. Decide for yourself, but it’s always good to have the percentages as much in
your favor as possible.
A Concept That Changed My Life
I can’t even begin to tell you how different my life is since learning how to spot and work with each of these personalities.
Maybe the biggest change is this: to spot these personalities, you must LISTEN to people! And wonderful things seem to happen when you actually listen. Everyone is a blend of all these colors. Personally, I’m 40% Blue, 30% Red,
20% Green, & 10% Yellow. But I’ve learned to be a chameleon to deal with people. Used to be when I came across a Green (35% of the population, remember?), I saw someone who took forever to make a decision. They’d analyze it to death.
They drove me crazy. So I’d blow them off. I wouldn’t even return their phone calls. But look at this … I was losing 35% of my prospects! And when a Green joins, they never quit. They’re not like the Blues. You can put a Blue in the business
tonight, but they’ll never do anything. They’ll never even activate their business. They’ll just join, because they thought it would be fun. But the Blues, again, will put you in contact with a lot of good people. So the biggest secret for me was learning that network marketing is not a sales business. It’s a teaching & mentoring business. No wonder the Yellows & the Greens are so good at MLM. AND they make up 70% of the population!
So let the Yellows & the Greens know that it’s not their fault. The cards have been stacked against them in network marketing. And the Reds have been telling everybody the whole time that it’s a sales business. Sell, sell, sell.
It has NOTHING to do with selling. It has EVERYTHING to do with teaching, training, coaching, and mentoring people.
This technology will connect you with the deepest desires and needs and fears of the people you set out to bond with. It won’t be long before you actually know these people better than they know themselves. The sad fact is that most people are too self-absorbed to ever actually use this training. It is worth an absolute FORTUNE to those who do. When you listen to people and truly understand their personality, you have the ability to help inspire them to greatness. The rewards for you are way more than just financial. On the other hand, if all that matters to you is YOU, you really don’t have a
prayer in this business. For us, learning these secrets was a life-changer. If you’d like to learn complete details about recognizing and dealing with each of these personality types, and if you’d like to hear EXACTLY what we say on the
phone to each type, get a copy of our CD course, ”Color To Success”.
Just go to: http://big.colortosuccess.com