Small Business Marketing Tips – Digital Loyalty Programs & Business Directory Reviews
Last week I started off in Gatlinburg, TN for a conference and then traveled to New York City, checking off one of my bucket list places I’ve always wanted to visit. I had a great time, and I came away with some interesting conclusions and observations on my experience I wanted to share with you.
What I learned right away is that I’m glad I grew up in small town USA, not to say that I disapprove of anyone wanting to live in New York City.
I like simple. I like saying hello to strangers and getting a similar response in return. 🙂 I like my routine and pretty scenery like I have in the mountains of Tennessee close to me.
There are certainly some cool things about the city that never sleeps!
That said, I noticed small shops, independent restaurants, hot dog stands, nut stands, booths that sell purses and electronics and of course the office buildings all around me had small businesses competing for the dollars of the visiting consumers as well as the local clientele.
How Can a Small Business Get on “Main Street” Online?
I’m considered a local business SEO consultant that has a great track record for my clients in the Birmingham AL area. When I travel I like to observe what’s happening for local businesses in other markets. On this particular trip I was curious…
How does a small business, that isn’t in Times Square, getting millions of visitors a day or downtown Gatlinburg TN that gets 11 million visitors a year, get more traffic to THEIR retail locations without a captive audience?
To be frank, it’s really not that hard if you’re a small business owner open to new concepts and ideas that are working in today’s economy The social economy is here to stay and it’s fairly easy to capitalize on either just a few tweaks.
You can start by claiming your own Google Plus, Yelp, Trip Advisor, Yahoo local and Bing local pages to start capturing reviews and get more online chatter about your business.
Reviews are critical to ranking online! Yelp and Google plus are the best places to start the process.
It’s really this simple…get more reviews on your Google plus page for your business and you’ll outrank your competition. It will also help to have more reviews on a Yelp, Trip Advisor, Yahoo and Bing local, but that’s part of the secret formula to rank on Google in your local market. Period…
But what if you don’t know anyone that will help you write reviews for your business?
Give them something in return.
A Small Business Digital Loyalty Program Can Help You Rank Online
A free drink, free muffin, slice of pizza, hair clips, etc. Think of something you can “give so you can get” a powerful favor in return. Google and other companies you shop with have mastered this concept and you can too. (More on this later)
Another thing you can do (which I think it’s crazy not to do) is to start a digital loyalty program.
Not a punch card…a digital, electronic, socially engaging loyalty program for less than a $100 a month.
What can a digital loyalty program or customer rewards program do for your business you ask?
For starters it will give your customers an incentive to come back to visit your business instead of someone elses. Give away a free sandwich for 10 visits, a free drink for 3 etc. You can also offer incentives for new customers to try your business through over 2 million consumers already using said digital loyalty programs.
The most powerful thing, however, a digital loyalty program can do is to help you gather a database of your clients.
Think about Google for a moment. Why do they give free email accounts, free YouTube video hosting, free Google docs etc?
So they can sell you stuff!
A Digital Loyalty Program Can Change Your Business by Building Your List
So without spamming your customers constantly, imagine being able to send specials once a week or announce upcoming events in your location.
Do you see the value in capturing client data? Does following up after the sale, offering incentives for loyal customers or the ability to bring back lost customers make sense?
Of course it does and you can’t do that with a punchcard or a fish bowl that collects business cards to get email addresses. Keep in mind that emails have an open rate of less than 20%.
The Spoton customer rewards program for example will track your customers buying habits, give you a platform to offer credits for more Facebook likes,Yelp reviews, Google Plus reviews and a way to offer instant specials to your clients.
The Spoton digital loyalty program also offers push notifications that have open rates as much as 97% within 3 minutes. This simply means your offer will most likely get seen.
Are Digital Customer Loyalty Programs expensive?
Spoton will send you a Samsung Galaxy tablet to put on your counter for less than $20 to try it risk free for 30 days along with 100 cards to give out to your customers. After the 30 day trial period, the Spoton digital loyalty program is only $70 monthly for a 6 month
agreement and $60 for a 12 month agreement.
The Spoton Customer rewards program is a no-brainer for most retail locations. There are advantages to a couple others, but call us today to determine which one makes the most sense for your business.
Punch cards are so 2011 folks…start your own loyalty program today with one of our customer loyalty programs we market at 360BusinessReviews.com.
How Much are Customer Loyalty Programs?
My company 360 Business Reviews offers a few options when it comes to digital customer loyalty programs. They start at $39 a month and go to $129-199 depending on what options you’d like. There are discounts for multiple locations, and contracts differ according to what customer rewards program is the best one for your small business.
We can help you get started as well as help you get your local business listings claimed and search engine optimized with a video even if you order Spoton. (Limited time offer)
Call us today for a solid overall marketing plan for your business so you’ll get noticed like the guys in New York City and Gatlinburg…without having to move your business!