Tips for Great Headlines to Capture Your Audience
Attention grabbing headlines are the best way to attract more browsers on the web or social media to your website. In addition to good SEO, mastering this skill is equally as important to get your content read. I admit openly that I’m not the most creative person in the world (I draw bad stickmen), but I ran across some great content about writing great headlines today that I think will help me, and I wanted to share it with you.
So let’s talk about how to create your own great headlines…
Headlines in any form are always important. And creating an attention grabbing headline for your articles and videos is crucial since that is how you will get individuals to pay any attention to it and actually read it!
Create a Good “How To” Headline that Engages Your Audience
So Let’s talk about how to create a good headline for your “How To” articles and videos to ensure they get the attention they deserve.
Here are a few of the tips and tricks I learned today from the folks over at http://copyblogger.com when it comes to developing a “How to” Headline for a piece of content.
“How to’s” are awesome because with our busy lives we are always looking for shortcuts to success.
Concentrate on the Benefits of your “How to” and make sure you put it in the headline.
***Remember Benefits, and more Benefits!
You can even double the benefits right in your headline by simply including another one.
Just fill in the blank with two Benefits.
How to ______________ and ________________.
For example, “How to Build Muscle and Lose Weight,” or “How to Fire your Boss and Make Money from Home.”
It’s twice as good and even more enticing.
Headline template are great to use, and can help you come up with some great ideas. Here are some examples of some great headline templates. Here is a great one the copyblogger.com gives for writing
“How to [Mundane Task] That [Rewarding Benefit].”
This simple formula can save you tons of brain power and precious time. Again, just fill in the blank.
For example, “How to Build a WordPress Capture Page That Attracts More Leads,” or “How to Make a Video That Gets More Leads.”
And lastly, consider leaving out the “to.” Focus instead on the benefit you will be delivering.
For example, “How I Made a $2,000 Profit with $250,” or “How I Got 30 Leads in 3 Days.”
With that formula your viewers know exactly what they are getting and curiosity will lead them right into your content. I hope you can put some of these formulas to use. I have and it has really helped in coming up with my “How to” headlines.
Have a Great End to the Week!