Marketing Funnel Systems
Building a marketing funnel system is one of the most important aspects of a successful website, and one of the least talked about components to work on. I was on a cruise ship recently and it occurred to me that being on the ocean on a cruise ship traveling towards New Orleans was similar to what it’s like to build a marketing funnel system to direct prospects to where you want them to go.
Even though the cruise ship was enormous to us and can accommodate several thousand people, its tiny compared to the big body of water it travels in. The Captain of the cruise ship knows where to travel because of GPS and Navigation.
As we were making our way back to port from Mexico, I noticed that it takes 10-12 hours to travel on the Mississippi River to get back. It’s a small canal compared to the ocean, and that’s kinda how your website is compared to how much competition you face.
The ocean is vast and so is the internet. You will never get all the traffic you want, and you will never rank number one on Google for every keyword. Your goal as an internet marketer should be to get specific, targeted traffic and once that traffic lands on your content you want to find a way to keep your audience engaged.
The canal represents your marketing funnel compared to the ocean, and the cruise ships navigation represents how you lead your prospects down the path of making sales. Remember that your traffic will come from a wide variety of sources such as social media, paid advertising, search engine results and video. Once the traffic arrives, you will want to work hard on converting that traffic to leads.
A funded proposal system, also known as a reverse funnel system, is a marketing system in which people pay a nominal fee for something like an ebook, report, access to a newsletter or membership site, etc. and are then offered a higher-ticket item, usually complimentary and relevant to the original offer.
In most cases online, a funded proposal is designed primarily to capture an email address from a prospect in exchange for information you are willing to give away. As a free exchange, your “funded proposal” needs to exceed the value the prospect has in mind for giving you their personal information. IE their email address.
Funded proposals are one of the hardest things for new marketers to grasp, because we are taught to “sell stuff” online. Yes that is the goal sure, but you can’t sell anything to anyone without a level of trust established during the process.
Most website visitors leave your site without ever returning, and you’ve lost the opportunity to connect with them forever. To build a good marketing funnel, you need to focus on a rock solid funded proposal. In other words, what are you willing to give away (knowledge, ebook, videos, etc) in order to capture their email address to establish that relationship.
Email Marketing Optin Forms and Autoresponders
Website owners usually do that with an optin form on their website giving their funded proposal in exchange for an email address to send a series of autoresponder messages over a period of time. What is an autoresponder you may ask?
An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.
The first autoresponders were created within mail transfer agents that found they could not deliver an e-mail to a given address. These create bounce messages such as “your e-mail could not be delivered because…” type responses.
Autoresponders today are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.
Brainstorm early to determine what you want to give away, write some great autoresponders that help build trust, and make your email optin form highly visible towards to top right of your page. I recommend using a different color than the rest of your site, with the call to action button usually in red.
Autoresponder Sequence – How to Write Good Autoresponders
This is a very broad topic and by now you get the point of a marketing funnel system, creating an optin form, and then following up with an autoresponder series using an email marketing system which I have listed below. You want to write the autoresponders to actually give away some valuable information upfront, WITHOUT asking for a sale early on. Don’t spill your popcorn in the lobby as they say.
Write 3-10 email messages over a predetermined amount of time, typically every other day for a couple of weeks to gain the trust of your prospect, and gradually introduce your offerings to them over time. Many marketers start with a low-priced offering and explain it early, then move on to upsales or bigger ticket items as the autoresponders continue.
Start Your Marketing Funnel System and Funded Proposal Today!
Marketing funnel systems work very well to establish trust and credibility upfront, and then convert that relationship into a sales transaction later. Work hard on your funded proposal, get a good designer to create a nice form on your site, and you will see your leads begin to optin to your marketing system!
Some of the Top Email Marketing Systems are listed down below:
Some of the top email list builders from 3rd parties are as follows:
Marketing Funnel System
Marketing Funnel System
Marketing Funnel System