How to Make a Free Custom Header for Your Website
If you’re anything like me you have exhausted your time and energy trying to make a nice custom header for your website that looks good, says your message clearly, and is simple to install to your blog site. A custom header for your website is probably the most important component of drawing website visitors to view the rest of your content, and also to increase conversions which is typically the reason you started a website to begin with. I’ve tried, unsuccessfully mind you, to play with different custom header designs in the past. I’ve finally found an easy way to make the right size custom header, make it look professional, and answer the 3 most important questions that you should be answering immediately when someone comes to your website.
3 Most Important Questions Your Custom Header Should Answer
When someone new comes to your site, they don’t always know exactly what it is that you do. You have approximately .7 seconds to capture someones attention when they initially land on your website, so the custom header (the first thing they see) is CRITICAL to the success of your blog or website. Your custom header should not only look clean and professional, but answer these three questions immediately if possible:
- Who is This? Who is this Dean Ethridge guy? What’s he about? Does he look professional? Hip? Cool? Cheesy?
- Why Am I Here? What does Dean Do? Does he sell flip flops? Real Estate? Landscaping? How can this site help me in other words.
- What Do You Want Me to Do? There are heat sensored studies that follow the eyes when someone visits a website. The Top Left being the area people view first, so try to position some of your best information on the left side of the page. Also, the goal on most websites is to capture contact information to follow up with over time to convert to sales and profits. Position Your Custom Header with a call to Action if possible to tell your audience what the “next step” you want them to take.
Other Important Aspects of a Custom Header
- You don’t want to make your custom header too tall, as you want your email form to show up on the top right of your website in the sidebar which we can talk about later. I try to keep my at 200 Pixels or so to keep as much content towards the top of the page. In the newspaper world it’s called “above the fold”. You want as much visible content to engage your audience showing on the website.
- Don’t make your custom header too busy. Be brief, be direct, and send a clear message. Images are important, but too many can make your entire site look unorganized and unprofessional.
- SEO Your Custom Header Once You Upload It to Your Blog – Your header is an image, and every image needs to have Alt Text, and a Good Title placed in it. I have a video in this article that shows you how to place the title correctly into an image file. It’s worth watching but basically a Title for an image should be relevant to the article or website you are promoting. Use dashes after each word in the title for the image. For example, free-custom-header-design is what I used on the image above in my article. The alt text is the same way. The search engines read the text, and the images can be found on google to attract people to your site as well.
Well I hope you enjoyed this article, and its one of the more useful I have written to the experienced and new blogger alike. Powerpoint has become my favorite way to create a great looking custom header for any website. I use the add media feature to scale the image to make it the exact size you need, and it comes out perfectly everytime. Feel free to add comments to this article, like it on Facebook, watch the Video, and share with someone you thing that can use it. Best of luck to you in 2012! Talk soon
Custom Header Design
Custom Header Design