Building Your Platform and Brand
When it comes to choosing a good domain name for your website, its a good idea to spend a few extra minutes focusing on what your “platform” needs to be. Who are You as a brand? What about your company? Choosing your platform doesn’t get discussed enough in the initial stages of planning your marketing strategy.
Your platform has everything to do with choosing a good domain that is appropriate for your site. They need to match up well to get the best results for you site or blog.
When I started my blog, I literally threw everything on my blog you could think of and I didn’t spend a lot of time to focus on what I was trying to accomplish with my site, or who I wanted to attract.
Admittedly, I have ADD and it’s tough for me to keep my thoughts in focus. Luckily, I’ve worked hard to overcome this and after learning more about SEO and what works with Personal Branding, I’ve come to realize I would do things a little differently if I had to do it all over.
In fact, I’m scaling back on what I teach and talk about, and focusing more on the people I’d like to attract to my site.
You see I’m a technology guy. Always have been, probably always will be.
I’ve been helping companies save money on their telecommunication expenses and solutions for almost 20 years, so it just makes sense that my brand or platform could easily be viewed as me being the “phone guy”. I’ve been called that for years, and to be honest I simply know how telecom stuff works!
I know how phone systems work with VoIP, the PSTN, how the internet connects companies via routers and IP translation, how cellular towers work together with handsets or how Verizon CDMA is different that GSM on T-Mobile. I just understand the “geeky stuff”better than most I guess.
But…you may not, and that’s ok.
You have skill sets or knowledge on a subject matter that is better than most people. If you will work on your skills or improve your knowledge just a tad bit more than most people, you can effectively build your brand or platform around this knowledge base.
By staying focused around a certain theme or brand, you will attract people to your site that you actually want to talk to over time.
Choosing a Good Domain for Your Brand
As I mentioned earlier, I’m a telecom guy and helping teach people to build blogs or use video marketing is quite simply a labor of love. I still market and sell telecom solutions to companies as well as individuals. My wife and I own and operate a retail store in Birmingham, AL that markets Solavei Wireless.
But what does www.deanethridge.com have to do with wireless communication or telecom? As far as domains go, nothing…and that CAN be a problem for SEO.
For my purposes on this blog, it doesn’t really matter. I do a lot of video marketing and I drive traffic to other niche blogs as well. However, if you own a company or working on a project you will want to closely study what relative keywords tie in with your company name, website or personal brand. It’s tougher (a lot) to build traffic for a website if the domain name has nothing to do with your subject matter.
Here are a few tips on Domain Selection I can give you that go along with the video above:
- Research Google Keyword Tool to Find Out What Terms People are Searching For – Try to find high search, low competition keywords as an idea. I highly recommend Jaaxy for Keyword research and you can use it for a free trial at Jaaxy.com
- Visit http://panabee.com to Brainstorm domain name ideas that work with your niche or idea
- Choose a Domain with High Keyword Density – 70% or better is good. Keyword density is the percentage of your keyword that comprises the actual URL You select
- Make it Short and Easy to Remember – This is critical when choosing a good domain people can remember.
- Choose Variations of Your Name if Your Name is Taken – Deanethridgeonline.com or whoisdeanethridge.com for example
- Avoid Copyright Infringement – Make sure your company or brand allows its name in the URL. Avoid this mistake if they do!
Check out this Article for an In Depth Guide to Choosing a Good Domain, but Don’t Purchase your domain until you have decided on a website building software (such as WordPress, Wix or Weebly) or hosting company which I will cover in the next training.
Stay Focused on Your Brand
It’s easy for me to get distracted, but please don’t make that mistake. Now that you have selected a good keyword rich domain or your own personal real estate online, stay focused on your audience, who you want to attract, and be consistent in your content creation. Consistency is key! Connect with your social networks, share other people’s content, and as you write your own, the laws of attraction will naturally take over.
Hope you enjoyed this lesson on branding and domain selection. Please share it if it provided some value or you think it would help someone else. Also leave me a comment if you have any suggestions for me regarding personal branding or domain selection. Have a great week!
Choosing a Good Domain and Platform
Choosing a Good Domain and Platform