Building an Email List Opt-In Tips
Building an Email List Tips – What is a Funded Proposal?
A funded proposal is one of the most important aspects to building an email list. A funded proposal where you sell, or give away, an inexpensive information product to your target market in exchange for an email address or a small ticket item for $9-39 for example.
A funded proposal serves two purposes in your marketing strategy if positioned properly:
1. You capture highly targeted and motivated leads that have basically raised their hand and said, “I’m interested in what you do or what your company offers!” and/or they have further qualified themselves by pulling out their credit card and BOUGHT something from you.
2. You make immediate income that pays for your advertising while you position yourself as an expert to sell higher ticket items later once you have established a relationship with your audience.
Hence the term, Funded Proposal, you are funding your advertising (with low end products) and building an email list at the same time. Pretty cool concept that sadly most people don’t understand. Most people think, to their detriment, that you can start a site and just “sell stuff”.
People buy from trusted brands like Best Buy, Publix, etc or they buy from people they develop trust for over time.
How a Funded Proposals Helps in Building an Email List
You advertise an information product, such as “7 Tips to Lose 10 lbs in 2 weeks”, “5 Tips to Eliminate Credit Card Debt”, “Free Step by Step Small Business Marketing Course” that people in your niche market are looking for. In your specific niche or area of expertise, your target market is people that need solutions to a specific set of problems.
The Best Tip I can give you for building an email list effectively is to really think long and hard about how you (specifically) can solve problems for your particular audience.
7 Success Tips for Building an Email List
- Short, Sweet & Simple – A short, to the point opt in box usually works best. Visitors will get turned off if there’s a lot to read or too much information to fill out. In most cases just asking for their first name and email address is all you need.
- Your Funded Proposal is SO Key – The best way to get people to sign up to your opt in is to create a high quality giveaway or “bait”. The most popular giveaways are a short report, ebook or video trainings. I’m working on mine as we speak, but it will be a full blown small business marketing course for example. Make it something you’d normally sell for money, but give it away for free. Just make sure that the giveaway is something your target market is interested in and that it also provides real value.
- Don’t Ask for Too Much – An email address is fine for building a list, but their first name is about all I would ask for outside of that. Unless you’re mailing something or asking for a small purchase, keep it simple by only asking for name and email address.
- Make Your Opt-in Form Stand Out – Make it a different color, pretty, “above the fold” and readily visible on your site. The right sidebar on the top right of all your pages is the most popular place to include an email opt in form. Be creative as well with your Call to Action Button. While “Submit or Join Now” is ok, “Get Instant Access” or “Download Your Free Report Now” is more attention grabbing.
- Match Your Offer with Your Audience – Make sure you’re attracting the right subscribers with your giveaway. If your giveaway isn’t directly related to who you will be targeting in your email marketing, you will end up building an unresponsive list. Offering weight loss tips on a credit repair site won’t work well for example.
- Write a Powerful Compelling Headline – The headline is one of the most important elements of the opt in. Take the time to write an attention grabbing headline that gets noticed. I’m not the best at headlines but you can get some great tips on writing compelling headlines here. Normal, plain headlines could be “Tips to Building an Email List”, “Subscribe to my Newsletter”, “Get a Free Report on Making Money Online.” More compelling headlines would be “Who Else Wants to Earn 5K a Month in 90 Days?”, “10 Ways to Make Money with Video on Youtube”, Download my “7 Secrets to Eliminating Credit Card Debt & Raising Your Credit Score”.
- What your Funded Proposal and Good Opt In Email Form Should Include:
- Catchy Headline – A short, catchy phrase that grabs attention.
- Focus Benefits – List some benefits of the giveaway. Don’t list features, just benefits.
- First name and email submit boxes – This is the only visitor info you’ll need to ask for.
- Submit button or “Get Access Now”? – Tell Your Visitor what to do with a call to action button.
- Guarantee Email Privacy – Put your audience at ease with a privacy disclaimer that you won’t give out their info.
- Well Designed Graphic Form – Making your email opt-in form more attractive increases visibility and conversions. Pay someone on Fiverr or Elance to design it for you for a couple of bucks if you’re not great at graphic design. It’s that important!
Building an Email List Tips – Best Place to Get Great Web Forms
The best email marketing service today for new or experienced marketers, by a landslide in my opinion, is GetResponse. They have a very easy to use interface for email marketing, but more importantly for this post, they have an awesome web form designer. You won’t need a graphic designer unlike most of the other email marketing services, and the web forms look amazing. You’ll get a 30 day trial of the premium version so you’ll know what to expect from the software. You can get your free trial of GetResponse Email Marketing service here to check it out.
Get Started Building Your List Today
So these are my best tips on building an email list for either a beginner or even an experienced internet marketer. The other thing that is important to do is ask some of your peers what they think or join a community like Wealthy Affiliate where you can get consistent feedback and support from other internet marketers.
The other thing to try on list building is to test and sometimes retest your results with different variations of saying the same message. Numbers don’t lie when it comes to testing and you’ll have some solid data in just a couple of weeks if your site has very much traffic.
Test your forms color, headline, funded proposal you’re offering, font style and size, location of the forms and frequency, graphic and overall benefits you are offering. You’ll have it worked out in short order with some minor data feedback.
Internet marketing and list building is all about conversions. Traffic is great, but increasing your conversions by as little as 1% can make a huge difference in your profit potential online.
I wish you all the best in your goal of building an email list for your website (s). Please leave a comment below if you have more list building tips and likes or shares are always appreciated. Make it a great day!