Blog Marketing is when the fun begins in blogging, when your hard work starts to take shape, and you start getting traffic to your blog. You’ve created a well designed blog, you’ve put up a few post and pages, made a few videos, and this is the point where you start to reveal your online presence to the world. Blog marketing wouldn’t be complete without a notable social media strategy, and connecting with people in your chosen area of interest online. There are many social networks out there such as Facebook, Google Plus, LinkedIn, Twitter, Pinterest, Stumble Upon, Digg, and many more are popping up all the time. What social media sites should you focus on? Should you build a facebook fan page? Can you submit your content to multiple social media sites for free? How do you get more likes and shares on your content? This is HUGE in the eyes of Google these days fyi and will help your blog marketing efforts more than anything else you can do online.
All the above are questions that you may or may not know the answer to, and not so easy to identify with when you are new to blog marketing. Furthermore, your brand and your content may change significantly over time. Mine sure did! In fact, if you look at the first articles I wrote, they were TERRRRIBLE!! 🙂 I’ve been in sales most of my life, and I thought I was supposed to just go out and sell stuff! DON’T do that! Focus on adding as much “value” as you can to your viewer. What do I mean by value?
Value added content is where you have a specific knowledge of a subject that you want to share with your viewership, or strangers to your site online. You might say you offer no value right now, and that may be true if you’re new to your chosen subject matter or don’t have a clear-cut vision yet. You have an interest in a subject, but you don’t feel like you know enough to be an “expert”. The good news is you don’t have to be right away. I knew nothing about what my blog is today (blog marketing), but I shared my knowledge as I learned more about what I really wanted to do and be online. Remember this…Before You Can Do, You have to Be, before you can have. It’s a process to prepare yourself mentally to go on a journey you’ve never traveled before. In the end, you will have gained a new skill, power, or understanding and people will be attracted to you because of your knowledge or simply because they want to do business with you because of the person you have become through personal development. Each time you make a phone call, send an email, or have a meeting in person go in with the mindset of “How can I add value to this persons life?”
When I started blogging about 18 months ago, I was absolutely clueless. I didn’t know the first thing about what I wanted to talk about, and I didn’t have much knowledge of internet marketing, and had no clue about how to use WordPress. I blogged about my primary business constantly, and it got me absolutely nowhere fast! What I did have however is a burning desire to “make it” online. Please don’t make the mistake I did. I want you to think right NOW about how you want YOUR brand to look in the next year as well as into the future, and develop a strong social media media presence centered around that brand which is explained in the video below.
Blog Marketing Tips and What NOT to Do
I’ll be honest that I had no clue when I started my blog marketing as I’m one of those Ready, Shoot, and Aim guys. Don’t be like me! Slow down long enough to put some thought into your personal brand, what products you want to market if you have them, or what the mission of your project is going to be asap. That’s something I didn’t understand early on, and looking back I was a total goofball posting content about my home based business all the time! Think Value, Value, and more VALUE! Think how will my content help other people? Do I have tips or knowledge that will help someone online? Does my mission resonate with other people out there?
Listen to me closely…you DON’T have to be an expert now, and maybe not ever. Attraction Marketing is a phenomenon in that we attract people of like kind both in our personal life, as well as in our online businesses. Some people DO want to hear from you believe me. YOU are the best person in the world to someone out there. Pretty or a face only Momma could love, skinny or horizontally challenged, well spoken or notsomuch…someone will be interested in doing business with you if you are willing to be out your content in the proper channels.
So what are those channels? Some of the top social media sites are Twitter, Facebook, LinkedIn, Google Plus, Digg, Delicious, and Stumble Upon according to recent stats. You need to join these and many more in my opinion, and you can submit your content easily to all of them with the click of a button. It will take time to fill out all of the forms for the sites for sure, (allow 2 hours of focused effort) you don’t have to focus on all of them (that’s impossible), but the distribution of your content is invaluable to your online presence and building your brand online. Ask yourself these questions: Will it save me time long term to submit to 30-40 sites instantly versus manual submissions site by site? Would it be easier to get noticed online at 3-5 locations or with 30-40 social network sites? You know the answer. Focus on building a solid brand on 2-3 major social media sites, and work that social media marketing strategy consistently.
You can submit your content for free at Ping.fm if you’re on a budget, but when you can, you need to join TribePro in my opinion if you’re serious about making money online. Ping.fm is an awesome free service, but TribePro will put your blog marketing efforts on steroids…and FAST! I’ve dedicated an entire page to this service that you can visit on my site that tells about what TribePro does HERE. Read the article, and watch the videos on how TribePro helps your blog marketing more than any other tool I can think of.
I joined TribePro 3 months ago, and my traffic has increased 300-400% over what it did prior to joining. Due to the recent changes in how Google ranks content with their Google Panda, and Penguin algorithm updates, social media likes and shares will rule over the previous backlinking strategies exercised in the past. Backlinking is out to a certain extent, and social signal is definitely en vogue when it comes to ranking on the search engines. Google Panda and Google Penguin are their attempt to reward content that people actually like, not what an internet marketer can manufacture via mass submissions of duplicate content. It’s their way to “humanize” the web to what “real people” like or dislike, and there has been a major shift in rankings lately because of these updates.
Prepare yourself now, and take the time to fill out whatever profile forms that are available on Ping.fm, Onlywire.com (works alongside TribePro or a standalone service), or simply join TribePro to put your Blog Marketing on autopilot to a large degree.
Blog Marketing Tips for Setting Up Social Networking Profiles
Keeping in mind that setting up your social media profiles on 30 sites such as Ping.fm or 45 or so on TribePro and Only Wire will take about 1.5 to 2 hours, take the extra time to include the following in all of your profiles:
- A Profile Picture that represents “You” – Do you wear jeans? Suits? Affiliction Shirts? Workout Gear? Remember we are building a personal brand…be authentic and be who you are in person. If you don’t have a professional image you like…get one! Would you take someone serious in business terms if they were holding a beer can and smoking on their profile? A picture is worth a thousand words, especially when it comes to your personal brand.
- Consider a Introduction Video, no MAKE ONE! It doesn’t have to be long, 30 seconds to 3-4 minutes long explaining a little about what you do, and what you represent. If you aren’t comfortable on camera yet, use some pictures and text on a site like Animoto.com. You can make AMAZING introduction videos using Animoto and it’s free for a 30 second video, and $20-30 a year for 5 minute versions I believe. I bought the second package, and here is one video I’ve made using the service. These are IMPRESSIVE and you can do them without knowing anything about design whatsoever. If a social media profile allows for a video, you can use embed code from Youtube (Animoto sends videos right to Youtube fyi) or put a link to your Youtube video if they don’t. You can also use this video on your blog site. Put it front and center where people can see it as video will help your blog marketing efforts better than any other method online.
- Write a Inspiring Bio – Take your time on this, think about who you are now, and where you want to be in the future. You can change this obviously later but I didn’t take enough time on this early on, and my brand suffered from it when I started. I was trying to sell too much, offer too much information, and by giving so many choices my viewers had no clue what I stood for. Spend some quality time on this, write in Word or a Text document, and copy and paste it into each social media profile.
- Link to Your Blog – On each social networking profile there will be a section to put a hyperlink to your main blog, or even multiple websites. Make sure you use http:// in front of your domain name for each one. This will create a backlink on each social media site, give you “popularity” points with Google, and help you get more traffic long term. My site would be http://www.deanethridge.com as an example.
- A Good Description about what you do in your business – Again, you can write this down once and copy it over and over, but make sure to put the keywords that people might search for to find you online. Blog Marketing would be one I would use for example. Blog Marketing tips, talk fusion, affiliate marketing programs, blog marketing training, network marketing etc would be other terms I might use. People search for information on each social networking site, and if you’re properly set up, you will have people stumble across your content and contact you for more information.
- Blog Marketing
- Blog Marketing Tips
- Blog Marketing Training
- Setting up a Social Media Sites